Your boss asked you to buy software...
You've got no playbook,
no procurement background,
and no idea what you're walking into.
This course changes that.
Learn how to be a savvy, confident and prepared buyer by taking a partnership-first approach.
Trust us, it's better this way!
Course OverviewDesigned for first-time or "accidental" B2B software buyers - or even experienced buyers who want the inside scoop.
Taught by an active B2B seller who wants to help buyers & sellers reach better outcomes, together.
6 Modules.
30 Lessons.
High-quality Video Content.
Salespeople have always been trained to navigate buyers, yet buyers have never been taught how to navigate sellers.
The Seller Side:
Fully Armed & Over-Trained
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Market Landscape: A highly developed, saturated ecosystem built entirely around perfecting the sales cycle.
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Industry Scale: A $9.36 billion global market supported by hundreds of specialized training firms and over 160 dedicated onboarding software platforms.
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Training Availability: Tens of thousands of individual courses are readily accessible on major e-learning platforms.
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Typical Curriculum Focus: Hyper-focused on tactical advantages, including the "psychology of selling," aggressive objection handling, and closing strategies.
The Buyer Side:
Under-Resourced & Left in the Dark
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Market Landscape: A massive industry blind spot where formal support, education, and strategic training are virtually non-existent.
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Industry Scale: Lacking resources, buyers are forced to either hire expensive third-party platforms (PaaS) to negotiate for them or navigate 60% to 80% of the buying journey completely unassisted.
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Training Availability: Fewer than 100 dedicated courses exist for software buying or B2B procurement strategies.
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Typical Curriculum Focus: Limited strictly to technical logistics—like RFP writing and compliance—rather than the nuanced processes, psychology, and relationships that play a role when buying.
Let's make buying software a better experience for everyone.
There's more than one way to get support when navigating a software evaluation for your organization.
Ask The Seller - 1:1 Office Hours for Buyers
The Accidental Buyer's Course
